Vía adverbox

Adidas Originals and Diesel launched a landmark product collaboration worldwide: adidas Originals Denim by Diesel, a collectible line of “extremely detailed, premium denim for true jeans lovers”.

The general concept behind the different campaign executions is the expression of “83 original ways to successfully waste your time” by presenting playful, inspiring ways to encourage open, uninhibited self-expression and celebrate originality.

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